Bostik and Artaic Team Up with Microsoft to Stage Interactive Designer Workshop

 

Bostik, Inc. (bostik-us.com), a world leader in specialty adhesives and installation systems for building construction, and Artaic Innovative Mosaic, (artaic.com) creator of architectural mosaics using its patented American robotic production, co-hosted a state-of-the-art interactive workshop for key members of Boston’s A&D Community on October 6th.

Taking place at the Prudential Plaza Microsoft Store in Boston’s Back Bay, guests included 20 top architects and designers psyched to learn about creating mosaic murals using the new Microsoft Surface Pro 4.After being introduced to/being updated on Artaic’s robotic production process, which is driven by the firm’s patented Tessera™ software and also, learning about Bostik’s state-of-the-art Dimension® Rapidcure™ glass-filled grout, each of the attendees were given a specific assignment. Working with a Surface Pro 4 pre-downloaded with Tessera™ software, they were tasked to create their vision of a mosaic mural apropos for a Microsoft Store. And, they were asked to specify complementary Dimension® grout (which is offered via Tessera™) for their respective designs, as well.

“This was an exhilarating experience,” beamed Scott Banda, Bostik’s Director of Marketing and Business Development. “Many of our guests, but not all, knew a bit about Artaic’s unique offerings and their tie-in with Bostik. They were also eager to create designs using the new Surface Pro laptop/tablet. To sweeten the pie and get our guests really ‘into it,’ we held a small competition. Each designer’s creation was to be judged not only by the Artaic/Bostik team, but also by each of the enthusiastic attendees. The winner would receive a brand new Microsoft Surface Pro 4 courtesy of Bostik. Needless to say, these designers were all focused!”

Samantha Clarke, Senior Associate at MDS / Miller Dyer Spears, Boston-based architecture, planning and interior design firm, was the winner, coming up with a whimsical mosaic mural rendition of a 1970’s Bill Gates photo. She stated via e-mail the following day, “Great night! Thanks for hosting a wonderfully educational and fun event last night, and I’m enjoying my new tablet as I write.”

This high-energy, highly successful event would not have been possible without the partnership of Eliza Mulcahy, Community Development Specialist at the Microsoft Prudential Plaza Store.

“Together, Artaic and our partner, Bostik, are on a mission,” stated Dr. Ted Acworth, President/Founder of Artaic and inventor of Tessera™ software. “We want to resurrect the ancient art of mosaic mural design, for which the demand has greatly diminished over the years. That is a major reason why we developed our computer-driven, robotic production process. To see how thrilled our guests were designing, most for the first time, using our software, incorporating Bostik’s Dimension®… and all working on Microsoft’s Surface Pro 4… was absolutely awesome! Bostik and Artaic want our ‘mosaic mission’ to be a meaningful and fun experience for all involved. Our October 6th workshop was an indication of that, and much more.”

After the workshop was over, Bostik hosted a high-energy hospitality event for all attendees at the nearby Mandarin Oriental Hotel. Scott Banda added, “Together, we want to engage the design community in learning about futuristic, efficient and one-of-a-kind solutions its members can now offer their clientele. Furthermore, together with Artaic, we plan to bring back mosaic design, which for a myriad of reasons, is seldom specified… or, for that matter, even considered any more. Already we’re seeing positive results… and our Microsoft workshop event was a perfect example of that re-vitalized interest!”

About Bostik, Inc.
Bostik is a leading global adhesive specialist in industrial manufacturing, construction and consumer markets. For more than a century, they have been developing innovative adhesive solutions that are smarter and more adaptive to the forces that shape people’s daily lives. From cradle to grave, from home to office, Bostik’s smart adhesives can be found everywhere. With annual sales of $1.63 billion, the company employs 4,800 people and has a presence in more than 50 countries. Bostik is a company of Arkema. Visit bostik.com/us for more information.

About Artaic
Artaic designs and fabricates custom, award-winning tile-work. Combining modern technologies with an established art form, Artaic modernizes the creation of architecturally compelling mosaics. Through fast design iterations, free sampling and robotic production in the USA, the process of customization is made as simple and painless as purchasing stock products. Artaic’s Tessera™ software enables their skilled design team to easily collaborate with the robotic manufacturing systems, easing the creation of modern mosaics by increasing design flexibility and decreasing lead times and costs. Artaic’s Mass-Customization technologies enable the production of any size project, from small to large-scale production. For more information, visit www.artaic.com