Ariana Presents the New Crea Collection

 

The CREA collection from Ariana combines the company's longstanding tradition in the field of high-quality designer wall tiles with the extraordinary advantages of W&P, an innovative and exclusive technology that ensures outstanding aesthetics and ease of use.

CREA combines the appeal of post-industrial plaster and concrete with sophisticated pastel tones to create soft, seductive surfaces in which pearly materials alternate pleasingly with satin backgrounds and unexpected three-dimensional effects.

Ariana has chosen the five colours of the collection from the latest trends, from the white look of Pearl to the immersive sensations of Bisquit, from the intensity of Ash to the sophisticated warmth of Quartz and the vital energy of Watery. The colour palette is ideal for experimentation with new compositional potential, while a selection of finishes and decorative elements deliver style and personality.

The launch of the CREA collection together with the expansion of the W&P product range confirms Ariana's role as an ambassador for contemporary home decor. The ceramic panels produced in sizes 60x120 cm and 30x120 cm are light, thin (7 mm) and perfectly flat, making them easier to handle, cut and install than conventional porcelain. They are also extremely durable and immune to post-installation defects. Another advantage is the fact that their calibres coordinate precisely with those of the porcelain tile collections, ensuring perfectly aligned joints when using different products on adjacent surfaces.