At Cersaie 2015 ABK is Unveiling Do Up, the New Wall & Porcelain Ceramic Tiles

 

DO UP is the first project carried out entirely using Wall&Porcelain, the new ceramic technology from ABK that combines the quality of porcelain with the functionality of wall tiles. However, rather than a normal wall tile collection, it is a kind of Look Book containing constantly evolving ideas that provide stylistic and creative inspiration for interior design and surface coverings.

The DO UP 2015 catalogue features a wide range of Wall&Porcelain surfaces and marks a new approach to communicating ceramics on the part of ABK. It features a selection of mood-boards and photographic sets created using combinations of the new DO UP 7 mm panels along with the main types of ABK porcelain floor tiles.

DO UP COVER is soft and contemporary, reminiscent of resins and concrete. It comes in three neutral colours that cater for even the most minimalist design needs and offers enormous potential for composition in combination with other DO UP wall tiles.

DO UP MEMORY, inspired by vintage wallpaper, combines timeworn appeal with a uniquely contemporary touch. Available in two bi-colour versions, Memory is ideal in crossover applications for creating interiors with an industrial mood, for commercial spaces and for bathroom renovation projects.

DO UP REVERSE has an exclusive and original design inspired by the evanescent brushed effects that are currently much in vogue in the world of soft furnishings. It is suitable for both vertical and horizontal installation in conjunction with Cover field tiles and can be used to create highly decorative wall effects based on original combinations of patterns.

DO UP STREET is inspired by the idea of reconstructing a brick wall painted glossy or satin white or covered with a matte black glaze.

A number of decorative panels available in a single 120x60 cm size serve as artworks ideal for enhancing the bathroom design. But the real highlights of the DO UP collection are the Cover Projects – 120x240 cm, 4-piece decorative panels designed for use in larger and unconventional spaces, especially in the case of Street Projects inspired by graffiti and street art.

Visit ABK in Hall 16 Stand B34-C31 at Cersaie 2013, Bologna exhibition centre.