NAFCD Announces 2015 1Q Quarterly Sales Trends Results

 

CHICAGO – The 2015 NAFCD Quarterly Sales Trends Report, a robust benchmarking and forecasting tool, provides NAFCD members with invaluable data and insights. The report delivers NAFCD members with information on near term and regional demand trends, sales forecasts, and business management.

“The Quarterly Sales Trends Report is helpful in seeing how the industry is doing overall,” said Rosana Chaidez, Vice President of Sales & Marketing and Procurement at J.J. Haines and NAFCD President. “It provides a strong understanding of where we perform compared to other distributors and sets a good benchmark.”

Highlights from the report showed that NAFCD distributors and manufacturers are off to a good start in 2015, with a 10 percent and 4 percent increase in sales respectively. April was a strong month for respondents and 2015 growth targets have increased with 75 percent of distributors increasing their 2Q goals over the past few months.

Distributor sales growth targets remain up six percent in 2015, similar to forecasts put in place earlier this year, and roughly two points higher than 2014 actual growth (up four percent.) However, NAFCD distributors remain cautious in total with nearly 30 percent reducing forecasts for 2Q in 2015. The report indicated that manufacturers now expect sales to improve more than 15 percent in 2015, roughly three points higher than forecasts earlier this year and actual 2014 sales (up 12 percent.)

Learn more about all NAFCD member benefits including other reports and research at www.nafcd.org.

About NAFCD
The North American Association of Floor Covering Distributors (NAFCD) is a North American, not-for-profit trade association serving distributors and suppliers of floor covering materials and related products. Its purpose is to enable wholesale floor covering distributors to be the most efficient, professional and profitable vehicle for bringing their suppliers' product to market resulting in the highest degree of customer satisfaction. NAFCD is dedicated to providing its members with opportunities to learn from each other, stay ahead of trends, and become better educated on ways to grow their business. For more information about NAFCD, visit www.NAFCD.org or contact NAFCD Headquarters at (312) 673-6836.