Dalton—Shaw Floors offered exclusive cost saving benefits and new products to Shaw Flooring Network (SFN) members for 2015 through new vendor partnerships. Effective Dec. 1, Surya and MSi Lighting offered their expert products and services to Shaw’s aligned flooring retailers in the SFN channel across the United States.
Surya made available its extensive area rug offering which includes more than 5,500 rug designs. Additionally, network members have access to more than 3,500 coordinating home accessories.
“We are excited to join forces with Shaw Floors and its prestigious network of flooring retailers,” said Satya Tiwari, president, Surya. “Surya products will enable SFN retailers to expand their reach to an even wider customer base and, at the same time, build awareness for the Surya brand within the flooring channel. This is a great synergy and we look forward to building a strong and lasting partnership with Shaw.”
MSi Lighting provided a “national upgrade to LED” program for the network, which can dramatically improve the quality of light in the showroom, while reducing retailer’s energy consumption.
“Many retailers are a little concerned about the initial investment of converting to LED lighting,” said John Burke, MSi president. “However, switching over can produce an amazing return on their investment.”
“Partnerships like this will take SFN retailers to a whole new level in the marketplace,” said Aaron John, director of SFN at Shaw Floors. “We’ve taken the guess work out of lighting issues with MSi Lighting expert service and free energy consultation. Additionally, we can bring in lighting architects that will help retailers redesign their entire showroom to ensure the best and latest lighting technology for products and displays. Further, with luxury accessories from Surya, retailers can lead their local market in design trends and on-cue fashion show rooms. These exclusive partnerships will guarantee retailers a huge difference in their sales and customer satisfaction.”
