Metroflor Evolves their “The LVT Specialists” Marketing Platform with New Campaign

As a follow-up to its 2016 marketing campaign, Metroflor is releasing “Meet the LVT Specialists of Metroflor” for 2017. The campaign will include a new series of videos accompanied by digital ads spotlighting the expertise and passion of its staff, as members explain their role as LVT specialists. A total of 10 “Meet the LVT Specialists of Metroflor” videos representing diverse functions–from design, shipping and customer service to sales, technical and sustainability–will be released throughout 2017.  

“These new videos explain exactly why and how we are the LVT Specialists,” said Gary Keeble, director of marketing. “Each person featured brings something unique to the table that adds value and credibility to our position as the category’s product authority. We expect this 360-degree view of our company and our talented professionals will build even more confidence and trust among consumers, retailers and distributors alike for doing business with Metroflor.” 

The series will kick off with Harlan Stone, owner and CEO, describing how the company’s focus drives the company to pursue the next innovation in LVT. In episode two, Robert Langstaff, director of design, will explain the process Metroflor uses to create its LVT designs. Rochelle Routman, chief sustainability officer, will explore what sustainability means to her and articulate Metroflor’s global accomplishments and goals in episode three.

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