New Beauflor Collections Introduced at Surfaces

 

Las Vegas, Jan 18, 2017 – Beauflor, a global leader in flooring solutions which now manufactures in the U.S., continues to innovate its North American product offerings with beautiful new collections revealed at The International Surface Event (TISE) trade show.

“This is our first time exhibiting at The International Surface Event as a U.S. manufacturer, so we plan to make a big statement as a stateside innovator with these new luxury and cushion vinyl collections,” said Jan Debrouwere, General Manager of B.I.G.. “Our booth will guide visitors through the collections in lifestyle vignettes so they can explore both our new and legacy products in real world applications.”

Beauflor specializes in resilient flooring, including the company’s newest collections ranging from luxury vinyl to cushion vinyl to engineered wood and more.

Luxury Vinyl Roll
Beauflor Luxury Vinyl Roll (LVR) combines the benefits of Luxury Vinyl Tile (LVT) and Cushion Vinyl Roll into a new category of flooring. Like all Beauflor vinyl products, LVR is warm and soft underfoot, water resistant, environmentally friendly and easy to install, clean and maintain. In addition, LVR provides superior sound absorption qualities, reducing noise noticeably more than either traditional sheet vinyl or LVT. Unlike other vinyl sheets, Beauflor LVR offers loose lay up to 400 square feet, enough to cover an entire studio apartment or open floorplan living and dining rooms.

• Blacktex: Signature black felt textile backing adds a richness of color and texture to 20 stunning styles of LVR. The new Blacktex collection offers stone tile and wood plank designs that not only feature color depth, but also closely mimic the textures of their natural counterparts.

Cushion Vinyl
Cushion Vinyl is an ideal flooring solution for owners looking to update their home or commercial space with a floor that is beautiful, versatile and easy to maintain. Beauflor’s cushion vinyl rolls are perfect for households with pets or children, as they are waterproof, hygienic, stain- and scratch-resistant, non-slip and compatible with underfloor heating. Beauflor cushion vinyl rolls come in in various thicknesses, finishes, colors and patterns.

• Jazz: Beauflor’s latest commercial collection of Cushion Vinyl, Jazz lays a solid foundation for any home related scenario or day-to-day flooring incident. The floor is backed by a 10-year warranty and Power Bac backing for added durability.

PURE Luxury Vinyl Tile & Planks
Luxury Vinyl is one of the most innovative and user-friendly flooring solutions on the market today, and Beauflor PURE luxury vinyl tiles and planks are easier to install than any other LVT option. PURE eliminates headaches with lightweight construction and unique leveling properties made possible by Beauflor’s proprietary Rigid Composite Board (RCB) technology. An affordable alternative to traditional wood or tile, PURE is up to 30 percent lighter than similar floorings and almost any subfloor will do, with no sanding or leveling necessary. PURE leverages Beauflor’s patented DreamClick® technology and 360-degree design, which makes it faster to install than other traditional click and glue down systems. The DreamClick® locking system is identical on all four sides, so installers are able to start the installation from any direction and easily experiment with flooring patterns.

New PURE plank designs include:

• Valley Oak 316M
• Valley Oak 917M
• Valley Oak 669D
• Valley Oak 619M
• Alabama Pecan 160M
• Alabama Pecan 960L
• Alabama Pecan 196L
• Alabama Pecan 260M

All of Beauflor’s LVT collections provide homeowners with stylish, long-lasting options that are quick to install, easy to clean, require little maintenance, and can be changed out with ease. Beauflor planks are 100 percent waterproof, making them ideal for bathrooms, kitchens, laundry and mudrooms. Their protective polyurethane coating keeps them safe from stains and scratches. Beauflor’s vinyl planks are up to 50 percent quieter than other LVT floors.

Engineered Wood
Beauflor’s stunning collections of Engineered Wood Flooring provide an excellent alternative to traditional hardwood floors. All Beauflor wood lines are renewable and recyclable, and their no-wax, VOC-free (Volatile Organic Compounds) finish makes them easy to clean and maintain. Beauflor engineered wood is more durable and affordable than traditional hardwoods, while maintaining the same natural aesthetic. Available in many hand-scraped and stained finishes, Beauflor Engineered Wood provides a classic look that will serve as the perfect foundation for any décor.

• El Paso: This ultra-matte finish is sliced cut and wire brushed to mimic American Oak, offering timeless appeal for a variety of design preferences.

• Sonoma: Inspired by American Hickory, this engineered wood is hand-scraped and finished with a sawmark texture to replicate reclaimed wood with depth and dimension. It is double stained to give the wood a timeworn elegance.

• Nantucket: These planks are sliced cut with a vertical band saw mixed with circular saw cuts, creating an authentic reclaimed lumber look reminiscent of American Red Oak. Each board is distressed and stained by hand making every plank a unique masterpiece.

• Aurora: A lightly distressed sawn surface creates an aged appearance evocative of Plantation Grown Seringa Hardwood. Rich double staining creates color contrasts and an aged patina, and Aurora’s sawn solid face provides the appearance of solid wood.

• Annapolis: Designed to resemble classic American White Oak, the Annapolis collection uses hand staining techniques to make each individual plank timeless and unique.

About Beauflor
As a member of B.I.G., Europe’s largest floor covering manufacturing group, Beauflor is one of the world’s leading innovators within the resilient flooring industry. The company implements state-of-the-art technology for the production of its cushion vinyl flooring, LVT (luxury vinyl planks) and laminates. Beauflor invests heavily in research and development to create proprietary technologies and processes that optimize product benefits, like easy maintenance, superior sound absorption and improved indoor air quality. The team developed the Pure line to be the most innovative offering within the LVT category, including its patented DreamClick® technology that allows for easier, faster installation than competitors. Beauflor not only focuses on the technical aspects of the product, but also on the development of innovative designs in a broad and contemporary color range. Beauflor collections offer an extensive design portfolio, with a wide variety of wood, tile and solid texture options to provide the perfect solution to every flooring need.

In 2016, Beauflor opened its US headquarters in Cartersville, GA. The new 545,000 sq. ft. campus produces the entire lifecycle of the company’s products. The $100 million Beauflor manufacturing facility is home to more than 100 employees, with the goal of adding more as the company expands its product portfolio and operations.