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Quick-Step Currently Launching New Product Category: Commercial Carpet
Time:2017-01-24 23:26 Source:www.lmpiso.com Writer:lmpiso Click:
Dallas, TX – January 18, 2017 – Quick-Step is currently launching a totally NEW CATEGORY within the brand – COMMERCIAL CARPET. Quick-Step’s new product line and related merchandising are launching nationwide through select independent distributors.
Power Of The Quick-Step Brand “Quick-Step is a well-established and highly-respected brand name in the flooring industry,” said Jon England, vice president of independent distribution for Mohawk North American Flooring. “Retailers know that the Quick-Step name symbolizes products offering cutting-edge innovations, the industry’s best designs, consistent quality, and excellent customer service/product availability. New products launched by Quick-Step will always live up to this reputation.”
Maximizing Commercial Carpet Opportunity
“Commercial carpet is one of the fastest growing categories in the industry today and Quick-Step’s commercial carpet program was designed to give our distributors a way to win main street commercial business,” said England. “Quick-Step commercial carpet gives our independent distribution channel a stylish, high performance carpet line that features products exclusive to Quick-Step distribution only, offers very competitive pricing, and is a concise line of the right products. The program includes coordinating carpet tile and broadloom as well as complementary laminate, hardwood, and luxury vinyl flooring products. Quick-Step’s new carpet offering truly has everything our independent distribution channel could want in a commercial carpet program.”
The Right Colors & Patterns
“Quick-Step developed this program in conjunction with our distributors’ input, because they know what sells in their region,” said England. “Our distributors wanted a selection of patterns and colors that meet the needs of today’s commercial interiors. They also needed to be able to go to market at key price points to deliver new business and growth. Quick-Step listened to our distributors (and also incorporated parent company Mohawk Industries’ analytics/color trend work) to make Quick-Step’s commercial carpet offering a winning collection. The result is a new commercial carpet line that equips independent distribution for success with the product quality, styling, availability, pricing, and merchandising support they need to successfully capture commercial carpet sales.”
Made In The USA
“Another selling point with Quick-Step’s new commercial carpet line is that all products are Made In The USA — always a positive competitive sales advantage!” said England. “Much of the competition carries imports making Quick-Step’s Made In The USA attribute even more attractive. Many of Quick-Step’s carpet collections are offered with Quick Ship service and available in 10 business days (up to 2,000 square yards). This is a distinct advantage for Quick-Step distributors, because many competitor carpet mills wait until they get ‘full trucks’ before they ship or competitors have the delay associated with importing.”
“Distributors will find great synergies between Quick-Step’s carpet, laminate, hardwood, and luxury vinyl,” added England. “The carpet collections stay true to what Quick-Step is known for: style and performance. This is a very competitive program with lots of opportunity for our Quick-Step distributors and retailers to be successful!”
About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.
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