Quick-Step's Multi-Category-Solution

 

Dallas, TX — January 11, 2017 — At the upcoming Surfaces flooring tradeshow, Quick-Step will be showcasing its latest “Multi-Category-Flooring-Solution” in Quick-Step’s booth #5603. This expanded range of options now includes Quick-Step laminate, hardwood, and luxury vinyl flooring. Quick-Step’s assortments and related merchandising are featured prominently in Quick-Step’s booth offering stunning wood looks via multiple materials.

Why Is Multi-Category Important?
“Every category has its own distinct benefits, both tangible as well as emotional,” said Jon England, vice president of independent distribution for Mohawk Flooring North America. “WOOD is still the most aspirational floor that consumers want to put in their homes. Hardwood also traditionally adds value to a home. LAMINATE is a fabulous modern flooring option that lets consumers bring the charm, style, and feel of a luxury hardwood design into their home in tandem with the durability and easy maintenance that today’s busy families demand. LUXURY VINYL FLOORING provides the
beauty of hardwood plank visuals in a format that is distinctive, because it is fully waterproof.

“By offering a ‘Multi-Category-Flooring-Solution’, Quick-Step is giving its retailers more ways to increase their sales by providing stunning wood visuals for virtually any traffic level, room function, emotional need, and price point,” said England.

Power Of The Quick-Step Brand
“Quick-Step is a well-established and highly-respected brand name in the flooring industry,” said England. “All categories launched will always follow Quick-Step’s proven formula for success — a superior product line wrapped in a comprehensive merchandising program — to help retailers sell more Quick-Step products!”

About Quick-Step
Quick-Step is a market leader in flooring, providing solutions for a wide variety of interiors. Beautiful, durable, and virtually maintenance-free, Quick-Step puts the style in lifestyle. Widely-known as the style, design, and innovation leader in laminate flooring, Quick-Step continuously earns the flooring industry’s most prestigious awards including: 2016 Floor Focus Retailer Survey - #1 Design, #1 Quality, #1 Service (7th consecutive year); 2015 Award Of Excellence - Laminate Manufacturer Of The Year (5th consecutive year); 2015 Dealers’ Choice Award - Best New Laminate Product Of The Year (5th consecutive year); and 2015 RECO Market Intelligence Report - #1 Quality. The Quick-Step brand is a division of Mohawk Industries. Mohawk Industries is listed on the New York Stock Exchange and is a Fortune 500 company. Visit us.quick-step.com for more details.